×
Click for more products.
No produts were found.

Book THE HOBIE SURFSHOP STORY

€32.23 (tax incl.)
Close
 Customer ratings and reviews
Nobody has posted a review yet
in this language
Description

Book THE HOBIE SURFSHOP STORY

The roots of what is now known as "lifestyle retail" go back to a couple of iconoclastic surfers in the early 1950s: Hobie Alter and Dick Metz. The former perfected the craft and art of surfboard shaping (and later, catamaran design); the latter mastered the craft and art of selling the products that came to define the surfing lifestyle. What started with a few surfboards for a few hardy riders gradually evolved, thanks to the perceptiveness, creativity, and hard work of Metz and his beach-loving compadres, into a retail brand that defines beach culture today.  In Lifestyle Retail, Joe Dunn tells the Hobie Surf Shop story, from those first fledgling board shops in Dana Point and Honolulu to the stores today that showcase the swimwear, sportswear, boards, ocean-sports gear, and accessories that exemplify a life well lived, surfer-style. With a foreword by The Surfer's Journal editor Steve Pezman and extensive photography from the archives of the Surfing Heritage & Culture Center (SHACC), it's an inspiring account of how Dick Metz and a cadre of beach bums built a thriving business around the stoke of the surf lifestyle.

Read moreShow less
Product Details
HOBIE_SURFSHOP_STORY

Data sheet

Name
THE HOBIE SURFSHOP STORY
Shipping & Returns
DELIVERY INFORMATION

Be the first to write your review !

Related products

Menu

Settings

Create a free account to save loved items.

Sign in