Xcel’s reputation for exceptional product quality is a clear result of an unwavering dedication to research, development, and design innovation. With tropical to cold-water products for men, women, and youth, the brand stresses performance: maximum stretch and durability, sealed-seam construction, and a fit that feels custom-made every time.
Ed D’Ascoli founded Xcel in 1982, working from the bedroom of his Sunset Beach house. D’Ascoli found no shortage of inspiration from the world-class performances on display at his doorstep; and the opportunity to create and to connect high-performance products with the athletes who demanded them was irresistible. Xcel’s passionate focus on product development would become the defining characteristic of the brand.